1 Organisation
US Democratic party
 
2 Organisation
Newcastle City Council
 
3 Company
Accor
 
Hotel Chain
4 Brand/Company
Citreon
 
5 Brand
Caterpillar
 
6 Company
Cable and Wireless (C&W)
 
7 Company
Burger King
 
8 Company
Bell
 
9 TV Channel
Animal Planet
 
10 Airline
American Airlines
 
11 Sports team
All Blacks
 
12 Airline
Air Canada
 
13 Product
After Eights
 
14 Company
Adobe
 
15 Company
Adidas
 
16 Brand
Acorn (Computers)
 
17 Airline
Air Malta
 
18 Organisation
British Rail
 
19 Company
Chanel
 
Perfume
20 Company
Kodak